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SYNTHETIC

SYNTHETIC

SYNTHETIC is a project carried out by Elena García-Arquimbau and Jesús Gandolfo. It is a collection that goes inside the actual use of social networks by criticizing how, nowadays, we become ‘synthetics’ through them. It shows a parallel identity losing, in this way, the own one in order to feel ourselves accepted in the actual digital world.

Likewise, the ‘Barbies’ from the 90s and its plasticity have been the aesthetic inspiration of this collection by criticizing the pre-established  image of ‘Barbie’. This collection pretends to  tear apart females’ fashion standards by showing, this way, an empowered woman.

Additionally, the philosophy of the club subculture is the main source of Sunday Morning’s inspiration and it  is expressed in ‘Synthetic‘ both aesthetically and culturally, standing up for equality and freedom as well as transmitting a message for diversity and showing an unlabeled world and without prejudices.

Thus, it appears a new concept, ‘Neobarbie’.

Models:
Roxana Vlad – @foxauruss
Mafer Peréz @virtual.diva

Make-up Artist: Eva Quílez – @evaqmakeup

Photographer: Jesús Gandolfo – @jesusgandolfo

Fashion Designer: Elena García-Arquimbau – @sunday_ _ _morning

Link Editorial

Translation by Marta Babiloni Ferrando

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