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SAVE THE RAVE

SAVE THE RAVE is the origin of Sunday Morning, which is born from the history of electronic music and clubs.

This collection approximates to a part of the youth aesthetics, mainly from the United Kingdom, the US or Germany, and it is generically known as club subcultures. According to its group characteristics, this is a coherent fashion collection headed for a target, the clubbers.

My personal taste and experience living in London for a year were crucial in order to carry out this project, in which I put all my efforts, going in depth in the knowledge of the characteristics and essence of the clubber and raver subculture, so influential in the underground scene.

A subculture is a minority of people, whose objective is to be differentiated from the mainstream and not being or following the parameters established according to the social system. They express themselves through fashion and other aspects, which become their own identity as a way of protest against certain society’s points of view. Moreover, club subculture is a type of subculture associated with a particular place, the club or the disco, where the style of their followers is formed.

According to Thorton (1995), the territorial affiliations of most post-war youth subcultures have been more ambiguous and numerous than club cultures, even if we envision hippies at rock festivals, skinheads on football terraces and punks at small ‘live’ gigs. Club cultures, by contrast, are persistently associated with a specific space which is both continually transforming its sounds and styles and regularly bearing witness to the apogees and excesses of youth cultures.

Music is one of the most important arts in each subculture and one of the main reasons to form part of it as an individual or a collective.

The clubbers are constantly changing and reinventing their aesthetics and style, while commercializing it. Reason why it is called ‘trend setters’, or also named, fashion pioneers.

A Sunday morning, informal clothes, trainers, and sprawled on the sofa. Sad, off and grey.

A Sunday morning, eccentricity, ‘fam’ and music. Magic, electricity, colour, joy.

The Clubbers, ‘the fam’, dressed crazily and evocative in the best afters of the city.

A Sunday morning is not any given Sunday, this moment has been and will be for the clubbers, their inhibition and pleasure, it’s their moment, it’s …

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Translation by Marta Babiloni Ferrando

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