Editoriales

We are constantly dazzled by many realities such as superficiality or flashy wrappers and its colours, forms, textures and so on. However, it is true that the outward appearance is what catches our attention to see what’s on the inside. Wrappers can be faithful to its identity but also confusing and persuasive.

In this fashion editorial we show an idyllic story in a magical world, where consumption and addiction are covered by a layer of colours and lighting, making everything more attractive and gorgeous. Undoubtedly, a way of replacing and covering reality is dressing it up attractively.

Big addictions don’t come just from hidden or forbidden substances, since many of them are at our disposal easily. However, to be exposed they have to make an impression and, consequently, attract. That’s how they go unnoticed as drugs.

Five heroines, who fight against the established patterns, are born from these five jackets: Sally, Diana, Mars, Bilma and Hara.

Sunday Morning is liberation, the expression of oneself’s essence through aesthetics. However, sometimes showing your own identity through fashion can turn against you due to the society.

The editorial is completely linked to the essence of both subcultures, the clubber and the raver. Fashion, motivation and the feeling of belonging to a group are considered inclusive tools in society as long as natural and positive for the rest of the people, just like the expression of an individual can become a complicated and traumatic path.

They struggle to show their identity and battle against established canons and, therefore, to find their place in subcultures.

It is a kind of pagan proto-religion, whose followers and tribes gather every weekend to perform ritual dances in their temple, worshiping the god of Groove and reinforcing the feeling of community.

Thus, the ways of relating and behavior patterns inspire rituals, sometimes sectarian. As through the aesthetics and philosophy of life the individual becomes collective.

The artists in which this project is primarily inspired, the Club Kids, rose up in New York during the 90s and were famous because of their thorough and eccentric clothing. Their philosophy was based on converting life into a constant party of glitter and platforms, a moment in which freeing oneself was the main goal inside the strong barriers laid down by society.

As promulgated in dadaism, APOCALYPSE is a critique against the arts, the codes and values of our era, also the new millennium and the contemporary established systems involving arts, mainly referring to fashion and music. Thus, our project is presented as fashion editorial of an apocalyptic world in which the only survivors are the loyal ones to the movement, the clubbers and ravers.

May human beings’ freedom and liberation makes them more easy-going or capable of adapting to circumstances, so that, natural selection keeps them on? Their world is an equal world in every sense, there is no place for race, gender nor social discrimination. A small utopy inside this world.

Likewise, the ‘Barbies’ from the 90s and its plasticity have been the aesthetic inspiration of this collection by criticizing the pre-established  image of ‘Barbie’. This collection pretends to  tear apart females’ fashion standards by showing, this way, an empowered woman.

Additionally, the philosophy of the club subculture is the main source of Sunday Morning’s inspiration and it  is expressed in ‘Synthetic‘ both aesthetically and culturally, standing up for equality and freedom as well as transmitting a message for diversity and showing an unlabeled world and without prejudices.

My personal taste and experience living in London for a year were crucial in order to carry out this project, in which I put all my efforts, going in depth in the knowledge of the characteristics and essence of the clubber and raver subculture, so influential in the underground scene.

A subculture is a minority of people, whose objective is to be differentiated from the mainstream and not being or following the parameters established according to the social system. They express themselves through fashion and other aspects, which become their own identity as a way of protest against certain society’s points of view. Moreover, club subculture is a type of subculture associated with a particular place, the club or the disco, where the style of their followers is formed.

According to Thorton (1995), the territorial affiliations of most post-war youth subcultures have been more ambiguous and numerous than club cultures, even if we envision hippies at rock festivals, skinheads on football terraces and punks at small ‘live’ gigs. Club cultures, by contrast, are persistently associated with a specific space which is both continually transforming its sounds and styles and regularly bearing witness to the apogees and excesses of youth cultures.

What would happen if we found life in other planets, and human beings started to reproduce along with the  extraterrestrial? Thus, this collection is the aesthetical result of how their ‘fashion’ would look like.

There’s water and life in other planets: Neptune, Jupiter, Venus and Mars. Four marine animals and four colours represent these four planets. The octopus and the orange colour represent Jupiter, the jellyfish and the purple colour represent Neptune, the seahorse and the green colour represent Venus and, last but not least, the starfish and the red colour represent Mars.