Heroines Colours - Sunday Morning

HEROINESCOLOURS

HEROINES’ COLOURS is a collection of five jackets of five different colours inspired by Joseph Kosuth’s conceptual art fusing it with fashion. The artist considered that the essence of art flows in discursive ways and lives in the philosophical and linguistic field. These five jackets have their own colour embroidered on the back.

Five heroines, who fight against the established patterns, are born from these five jackets: Sally, Diana, Mars, Bilma and Hara.

Sunday Morning is liberation, the expression of oneself’s essence through aesthetics. However, sometimes showing your own identity through fashion can turn against you due to the society.

The editorial is completely linked to the essence of both subcultures, the clubber and the raver. Fashion, motivation and the feeling of belonging to a group are considered inclusive tools in society as long as natural and positive for the rest of the people, just like the expression of an individual can become a complicated and traumatic path.

They struggle to show their identity and battle against established canons and, therefore, to find their place in subcultures.

It is a kind of pagan proto-religion, whose followers and tribes gather every weekend to perform ritual dances in their temple, worshiping the god of Groove and reinforcing the feeling of community.

Thus, the ways of relating and behavior patterns inspire rituals, sometimes sectarian. As through the aesthetics and philosophy of life the individual becomes collective.

According to Arne Grahm in the book ‘Der klang Der Familie’, it was like a religion that also involved the body. It had something extremely erotic. God’s love was dancing and fucking. It was always a borderline experience with other people who shared the same with you.