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APOCALYPSE

APOCALYPSE

APOCALYPSE is a fashion publishing house created by the designer Elena García-Arquimbau Borrás and the photographer Jesús Gandolfo Colom.

This project spins around the clubber and raver culture, both movements that were born along with electronic music and have swiftly spread out in society during the past decades.

The artists in which this project is primarily inspired, the Club Kids, rose up in New York during the 90s and were famous because of their thorough and eccentric clothing. Their philosophy was based on converting life into a constant party of glitter and platforms, a moment in which freeing oneself was the main goal inside the strong barriers laid down by society.

As promulgated in dadaism, APOCALYPSE is a critique against the arts, the codes and values of our era, also the new millennium and the contemporary established systems involving arts, mainly referring to fashion and music. Thus, our project is presented as fashion editorial of an apocalyptic world in which the only survivors are the loyal ones to the movement, the clubbers and ravers.

May human beings’ freedom and liberation makes them more easy-going or capable of adapting to circumstances, so that, natural selection keeps them on? Their world is an equal world in every sense, there is no place for race, gender nor social discrimination. A small utopy inside this world.

It’s about an hybrid of ideas related to arts and fashion, in which we try to blur the drawn lines on traditional beauty. It is essential that the new generations know the alternative ways to express themselves.

Model: Celia Multipass
Make-up Artist: Eva Quillas
Photographer: Jesús Gandolfo Colom
Fashion Designer: Elena García-Arquimbau Borrás

Link Editorial

Translation by Marta Babiloni Ferrando

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