We are constantly dazzled by many realities such as superficiality or flashy wrappers and its colours, forms, textures and so on. However, it is true that the outward appearance is what catches our attention to see what’s on the inside. Wrappers can be faithful to its identity but also confusing and persuasive.

In this fashion editorial we show an idyllic story in a magical world, where consumption and addiction are covered by a layer of colours and lighting, making everything more attractive and gorgeous. Undoubtedly, a way of replacing and covering reality is dressing it up attractively.

Big addictions don’t come just from hidden or forbidden substances, since many of them are at our disposal easily. However, to be exposed they have to make an impression and, consequently, attract. That’s how they go unnoticed as drugs.