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ADDICTS

ADDICTS is the new collection of SUNDAY MORNING, which is inspired by some of the most popular snacks and candy from the 90s to nowadays.

Apart from being a walk through all our past, plenty of memories and nostalgia, this collection is a parallelism between sugar and drugs. Those sugars we’re so hooked on nowadays and that, on many occasions, we don’t even know it.

We are constantly dazzled by many realities such as superficiality or flashy wrappers and its colours, forms, textures and so on. However, it is true that the outward appearance is what catches our attention to see what’s on the inside. Wrappers can be faithful to its identity but also confusing and persuasive.

In this fashion editorial we show an idyllic story in a magical world, where consumption and addiction are covered by a layer of colours and lighting, making everything more attractive and gorgeous. Undoubtedly, a way of replacing and covering reality is dressing it up attractively.

Big addictions don’t come just from hidden or forbidden substances, since many of them are at our disposal easily. However, to be exposed they have to make an impression and, consequently, attract. That’s how they go unnoticed as drugs.

All that glitters is not gold but if you know how to use it, it can make you shine.

This editorial has been carried out by the photographer and editor Ángel Jiménez, the model Jihane Benassar, the make up artist Almudena Traver, the fashion stylist Sergio Sojo and the fashion designer Elena García-Arquimbau.

Photographer: @angel_jiro

Model:@jihanebms

Make-up artist:@almudenatraver

Stylist: @mezzogunboy

Fashion designer: @elen_sundaymorning

Brand: @sunday_ _ _morning

Footwear: @aftrbarcelona @buffaloshoes

 

Translation by Marta Babiloni Ferrando

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